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our company story

Swiss Eyewear Group was founded in 2013 based on the principle that high quality eyewear should be affordable for everyone. We are the first-ever global Swiss eyewear company with our headquarters in Zürich, Switzerland.

Our dynamic, multicultural team has extensive optical industry experience. With team members located throughout the world, we are at the pulse of the latest fashion trends and technology innovations. We specialize in designing, crafting, and distributing high-quality, affordable eyewear.

Our products are distributed in over 90 countries around the globe.

INVU Sunglasses Design

excellence in design & engineering

Swiss Eyewear Group’s international team of designers and engineers guarantee that our glasses meet our Swiss quality standards and deliver exceptional performance.

Together with our certified manufacturing partners, we have implemented rigid quality control and sampling plans to ensure an exceptional customer experience. 

We use our own local team of skilled quality control inspectors and continuously test our products in independent TUV accredited laboratories.

Our Swiss engineering guarantees that all global eyewear standards are met and exceeded.

about INVU

The INVU ultra polarized brand provides the best value for money worldwide. 

Fancy sunglass brand names demand huge royalties to finance their even fancier advertising campaigns. Most fashion-focused brands are positioned at Euro 100+ and offer little to no functionality.

INVU uses a different approach by investing in lens technology and material innovations to ensure that our customers can enjoy the latest optical industry advances at a fair price.


our latest collections

Elevate your eyewear experience with INVU, where cutting-edge technology meets fashion-forward design. Crafted with precision and passion, INVU Glasses are more than just accessories; they’re a statement of sophistication and functionality.

contact us

Thank you for your message!

Swiss Eyewear Group (International) AG

Freilagerstrasse 39
8047 Zürich



Tel: +41 (0) 44 533 58 70


Tel: +41 (0) 44 533 48 71

Swiss Eyewear Group Italia S.R.L

Via Piave 11
21051 Arcisate (Varese)
Tel: +39 0332 1646855

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